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Getting People to Talk: An Ethnography & Interviewing Primer

Written on July 2, 2008

Kristy Scovel and I finished (finally!) our video for school, which premiered at the IIT Institute of Design to about 20+ people on Monday, June 30, 2008.

With the guidance, support, and great intentionally bad interviewing prowess of our advisor, Jeremy Alexis, we set out to create an educational video for new ID students and other members of the design community interested in user-centered design. With this video, we narrowed our focus on what ethnography is and how/why designers conduct interviews as part of user research.


Our hope is that viewers will find this informative as they start or continue their education and careers in design research. Also, we hope that this will be just the first of many videos produced by ID students to help teach others about techniques, methods, and other aspects of design through the powerful and entertaining medium of video.


We’d love to hear your feedback, so please watch the video on vimeo.com (640×360), blip.tv (853×480, audio is fixed now, but the video playback seems choppy… weird…), or right-click (control-click) this link to save the full 1280×720 HD version (warning, it’s a 1.1GB Quicktime movie).

And, of course, thanks to everyone who appeared in or helped in any way with the production of this project. It was a lot of hard work and we couldn’t have done it without you (you’re in the credits at the end)!

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